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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 íàó÷íî ñïèñàíèå
| Öèòèðàíèÿ
| Yaneva, R. (2020). ONLINE MARKETING MODEL FOR EVALUATING THE EFFECTIVENESS OF COMPANIES RELATIONSHIPS WITH END CUSTOMERS. UTMS Journal of Economics, 11(1).
Öèòèðàíà â:
Romani, Y.H.A., Rios, V.Y.B. (2023). El Inbound Marketing en el Sector Empresarial, 2017-2023. Journal of Scientific and Technological Research Industrial, 4(1), 28-32. ISSN 2961-211X. https://scispace.com/journals/journal-of-scientific-and-technological-research-industrial-4moauf27gw. |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 íàó÷íî ñïèñàíèå
| Öèòèðàíèÿ
| Yaneva, R. (2022). Digital Strategies for Marketing Relationships with Customers. European Journal of Marketing and Economics, 5(2), 73–86.
Öèòèðàíà â:
Novendra, R., Turnandes, Y., Chan, A. S., & Syam, S. S. (2024). PELATIHAN APLIKASI TRIBELIO UNTUK MEMBUAT LANDING PAGE PEMASARAN DIGITAL BAGI SISWA DAN SISWI SMKN 6 PEKANBARU. J-COSCIS: Journal of Computer Science Community Service, 4(2), 224-230. Online ISSN : 2774-7581; https://journal.unilak.ac.id/index.php/jcoscis/issue/view/724/283 |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Öèòèðàíèÿ
| Yaneva, R. (2018). Digital Strategies for Marketing Relationships with Customers. European Journal of Marketing and Economics, 1(1), pp.135-145.
Öèòèðàíà â:
Peng, X. Li, L. (2024). Optimization Strategies for Enterprise Brand Communication from the Perspective of Digital Marketing Communication. 8th International Conference on Education Technology, Management and Humanities Science (ETMHS 2024), 368-373; ISBN: 978-1-915228-54-3, DOI: 10.25236/etmhs.2024.066. |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 íàó÷íî ñïèñàíèå
| Öèòèðàíèÿ
| Yaneva, R. (2018). Digital Strategies for Marketing Relationships with Customers. European Journal of Marketing and Economics, 1(1), pp.135-145.
Öèòèðàíà â:
Nnaekwe, U. K., Asogwa, D. C., Okechukwu, O. P., & Odike, M. R. (2024). POST COVID–19 ERA: THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON THE MARKETING OF MEDICAL & HEALTHCARE PRODUCTS IN NIGERIA. SADI International Journal of Science, Engineering and Technology (SIJSET), 11(1), 87-102. ISSN 2837-1941. |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 íàó÷íî ñïèñàíèå
| Öèòèðàíèÿ
| Yaneva, R. (2018). Digital Strategies for Marketing Relationships with Customers. European Journal of Marketing and Economics, 1(1), pp.135-145.
Öèòèðàíà â:
Gelgile, H. K., & Shukla, A. (2024). Digital Marketing as an Enabler of Sustainable Food System: The Mediating Role of Relationship Marketing. Journal of International Food & Agribusiness Marketing, 36(1), 93-102.
ISSN 0897- 4438;1528-6983.
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23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 íàó÷íî ñïèñàíèå
| Öèòèðàíèÿ
| Yaneva, R. (2022). Digital Strategies for Marketing Relationships with Customers. European Journal of Marketing and Economics. 5(2).73-86.
Öèòèðàíà â:
Minhalina, S. A., Devyanti, K.N., Kuntari,W. (2025). A LITERATURE REVIEW OF DIGITAL MARKETING STRATEGIES TO BUILD AWARENESS FOR CHILDREN’S EDUCATIONAL FLASHCARDS BUSINESS THROUGH INSTAGRAM: A CASE STUDY OF FLASHY. Jurnal Manajemen Bisnis dan Terapan, 3(1), 50-58. P-ISSN: 2986-285X | E-ISSN: 2985-6728 |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 íàó÷íî ñïèñàíèå
| Öèòèðàíèÿ
| Yaneva, R. (2022). Digital strategies for marketing relationships with customers. EuropeanJournal of Marketing and Economics, 5(2), 73–86.
Öèòèðàíà â:
Iswara R., P. D., & Purnamasari, O. (2025). Maintaining Brand Loyalty Through Integrated Marketing Communication (IMC): Insights from PT Dream Tours and Travel. JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, 4(3), 507–526. https://doi.org/10.55047/jhssb.v4i3.167, ISSN 2810-0832. |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 íàó÷íî ñïèñàíèå
| Öèòèðàíèÿ
| Yaneva, R. (2020). Benefits And Challenges Of The Classification And Categorization Of Inbound Marketing Effectiveness Indicators. Economic Science, education and the real economy: Development and interactions in the digital age, (1), 543-554.
Öèòèðàíà â:
Lazar, F., Khodayari, F., & Yazdani, H. R. (2025). Developing an Inbound Marketing Model Using a Meta-Synthesis Approach. Journal of Business Management, 17(3), 947-969. ISSN Print: 2008-5907, Online: 2423-5091 https://doi.org/10.22059/JIBM.2024.370849.4737. |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Öèòèðàíèÿ
| Yaneva, R. (2018). Digital Strategies for Marketing Relationships with Customers. European Journal of Marketing and Economics, January-April. 2018, Volume 1, Issue 1, ISSN 2601-8659 (Print) ISSN 2601-8667 (Online), p. 135-145
Öèòèðàíî â:
Rodriguez, R. S., Armas, Y. T., Font, M. L. (2024). Estrategias de comunicacion digital para entidades bancarias, una mirada desde la ciencia. Ciencias Holguin, 30(1). ñ. 81-95, ISSN: 1027-2127
http://www.ciencias.holguin.cu/revista/article/view/309/128
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23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
Äðóãè
| Öèòèðàíèÿ
| Yaneva, R. (2018). Digital Strategies for Marketing Relationships with Customers. European Journal of Marketing and Economics, 5, 73–86. https://doi.org/10.26417/ejme.v1i1.p135-145
Öèòèðàíà â:
Ismail, A., Wediawati, B., Setiawati, R., Musnaini, M., & Ekasari, N. (2024). Bisnis Startup di Era Digital : Pendekatan Komprehensif Kewirausahaan Digital. Asadel Publisher, 176 ñ. ISBN 978-619-7610-25-3. |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
Äðóãè
| Öèòèðàíèÿ
| ßíåâà Ð. (2023). Âðúçêà ìåæäó ìàðêåòèíãîâàòà ñîöèàëíî-åòè÷íà êîíöåïöèÿ è áëàãîñúñòîÿíèåòî íà áèçíåñ îðãàíèçàöèèòå, Eastern Academic Journal, Issue 2, ðð 11-20, ISSN: 2367-7384.
Öèòèðàíî â:
Áîðèñîâà, Ë. è Èë. Êîñòîâ (2024). Ïîâåäåíèå íà ïîòðåáèòåëÿ, IBS Press, Botevgrad, 174 ñ. , ISBN 978-619-7610-25-3. Öèò. íà ñ. 118
COBISS.BG-ID 68219912 |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ðåôåðèðàíè èçäàíèÿ
| Öèòèðàíèÿ
| ßíåâà, Ð. Îò ïðîäóêòà êúì ïðåæèâÿâàíèÿòà - êëþ÷ êúì ñúçäàâàíå íà åìîöèîíàëíà âðúçêà è ñúïðè÷àñòíîñò, MATTEX 2024, Conference proceedings, v.1, ISSN 1314-3921, pp. 175 -184, https://doi.org/10.46687/WWAU4515, http://fmi.shu.bg/skin/pfiles/4_2_yaneva.pdf.
Öèòèðàíî â:
Shaikh, S. N., Sohu, J. M., Bhutto, N. A., & Raza, A. (2026). Chapter 7: Immersive Wellness at Work: A Multisensory Approach to Employee Well-being Through HR Innovations. Immersive Wellness (pp.117-134) ISBN electronic: 978-1-83708-156-1
ISBN print: 978-1-83708-157-8
https://doi.org/10.1108/978-1-83708-156-120261008. |
23.10.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| Yaneva, R. (2026). The New Change in Consumers’ Behavior: Empathy Marketing, Conference: 11th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. January 2025. p.577-585. DOI: 10.31410/ERAZ.2025.577. |
31.08.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð. (2026). ÈÇÑËÅÄÂÀÍÅ ÍÀ ÏÎÒÐÅÁÈÒÅËÑÊÈß ÀÍÃÀÆÈÌÅÍÒ ÊÚÌ ÓÑÒÎÉ×ÈÂÈ ÊÎÌÏÀÍÈÈ Â ÏËÀÒÔÎÐÌÀÒÀ INSTAGRAM, INTERNATIONAL CONFERENCE ON INNOVATION NETWORKS (InNET2026)FORMAL AND INFORMAL ECOSYSTEMS AND KNOWLEDGE TRANSFORMATION 27-28 May 2026. p. 58-67. https://dlib.uni-svishtov.bg/handle/10610/5304 |
31.08.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| Ïàâëîâà, Ð., ßíåâà Ð. (2025). ERP ñèñòåìè îò íîâî ïîêîëåíèå çà àïòåêè: Ïîëçè îò óñúâúðøåíñòâàíèòå ìîäóëè è îïòèìèçèðàíèòå ïðîöåñè, Ñáîðíèê ñòóäåíòñêè íàó÷íè ïóáëèêàöèè, Ôàêóëòåò ïî ìàòåìàòèêà è èíôîðìàòèêà, òîì 7, 2025, ñòð. 65-76, ISSN 2683- 023X |
31.08.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
Äðóãè
| Öèòèðàíèÿ
| Yaneva, R. (2018) Digital strategies for marketing relationships with customers, European Journal of Marketing and Economics, January-April. 2018, Volume 1, Issue 1,ISSN 2601-8659 (Print) ISSN 2601-8667 (Online), 135-145
Öèòèðàíà â:
BM, K., & Rani Priyanka, P. (2020). Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing. https://hig.diva-portal.org/smash/get/diva2:1526583/FULLTEXT01.pdf |
13.07.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
Äðóãè
| Êíèãè
| Yaneva, R. (2024).FROM THE PRODUCT TO THE EXPERIENCES - THE KEY TO CREATING EMOTIONAL CONNECTION AND EMPATHY. ÌÀÒÒÅÕ 2024, CONFERENCE PROCEEDINGS, v. 1, pp. 175 – 184. DOI: https://doi.org/10.46687/WWAU4515 Öèòèðàíî â: Shaikh, S. N., Sohu, J. M., Bhutto, N. A., & Raza, A. (2026). Immersive Wellness at Work: A Multisensory Approach to Employee Well-being Through HR Innovations. |
29.04.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
Äðóãè
| Êíèãè
| Yaneva, R. (2024).FROM THE PRODUCT TO THE EXPERIENCES - THE KEY TO CREATING EMOTIONAL CONNECTION AND EMPATHY. ÌÀÒÒÅÕ 2024, CONFERENCE PROCEEDINGS, v. 1, pp. 175 – 184. DOI: https://doi.org/10.46687/WWAU4515 Öèòèðàíî â: Parihar Suresh Dahake, Nihar Suresh Dahake, Saket Narendra Bansod, 2026. \"Harnessing Immersive Wellness Experiences to Transform Consumer Brand Perception and Drive Loyalty: A Marketing Perspective\", Immersive Wellness: Journey Beyond the Senses, Tanusree Chakraborty, Nripendra Singh |
29.04.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
Äðóãè
| Öèòèðàíèÿ
| Yaneva, R. (2020) Online Marketing Model for Evaluating the Effectiveness of Companies Relationships
with End Customers. UTMS Journal of Economics 11(1): 93–107.
Öèòèðàíî â:
Salsinha, A. M. dos A. (2020). Critical success factors of communication strategy: project for Forall
Phones
[available at:https://www.proquest.com/openview/2d9b4b1db775de0a2c59f0c28341ad14/1?pq-]origsite=gscholar&cbl=2026366&diss=y |
20.03.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
Äðóãè
| Öèòèðàíèÿ
| Yaneva, R. (2018) Digital strategies for marketing relationships with customers, European Journal of Marketing and Economics, January-April. 2018, Volume 1, Issue 1,ISSN 2601-8659 (Print) ISSN 2601-8667 (Online), 135-145
Öèòèðàíà â:
Ntarlas, G.(2022). Antecedents and consequencies of mobile electronic commerce use, marketing activities and performance in the business-to-business context. Doctoral Thesis - UNIVERSITY OF PATRAS DEPARTMENT OF BUSINESS ADMINISTRATION.
https://nemertes.library.upatras.gr/server/api/core/bitstreams/7872aa81-3730-4993-8c5c-b6e852cd5318/content |
20.03.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
Äðóãè
| Öèòèðàíèÿ
| Yaneva, R. (2022). Digital Strategies for Marketing Relationships with Customers. European Journal of Marketing and Economics, 5(2), 73–86.
https://doi.org/doi:10.26417/ejme.v1i1.p135-145
Öèòèðàíà â:
Miguel Moreira Lucas dos Prazeres Silva. (2023). O papel de abordagem humanizada na estrategia de Social Media Marketing do grupo Solinca na sua relacao com os consumidores. http://hdl.handle.net/10400.22/23766 [available at: https://recipp.ipp.pt/entities/publication/b229537f-76ec-422d-9b2b-0936cd36b3ac/full] |
20.03.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 íàó÷íî ñïèñàíèå
| Öèòèðàíèÿ
| Yaneva, R. (2023) Ïðèëîæåíèå íà SOR ìîäåëà çà ïîòðåáèòåëñêî ïîâåäåíèå çà ìîäåëèðàíå íà ìàðêåòèíãîâèòå êîìóíèêàöèè, íàñî÷åíè êúì ïðåæèâÿâàíèÿ. In Óñòîé÷èâî ðàçâèòèå-Êðúãîâà èêîíîìèêà, Êðèòè÷íè èíôðàñòðóêòóðè, Çåëåí ïðåõîä. Ìåæäóíàðîäíî âèñøå áèçíåñ ó÷èëèùå. 412-427. https://bpos.bg/api/FilesStorage?key=10a1a737-ede9-4c3d-b1d4-fea47412a1cf&fileName=Yaneva-412-427.pdf&dbId=1
Öèòèðàíà â:
Âëàäèìèðîâà, Á. (2024).ÍÎÂÈÒÅ ÌÀÐÊÅÒÈÍÃÎÂÈ ÂÚÇÌÎÆÍÎÑÒÈ Â ÕÎÒÅËÈÅÐÑÒÂÎÒÎ. Multidisciplinary journal of science, education and art. 655-663. ISSN 1313 – 5236 [äîñòúïíî íà: http://www.usb-blagoevgrad.swu.bg/media/3368/2024.pdf]
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20.03.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Äîêëàäè
| Yaneva Ralitsa. – Äîêëàä THE NEW CHANGE IN CONSUMERS’ BEHAVIOR: EMPATHY MARKETING. 11th International Scientific Conference ERAZ 2025, June 5, 2025 |
19.01.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| Yaneva, R. (2025). FROM DATA TO EMPATHY: HOW AI ANALYZES AND DRIVES CONSUMER EMPATHY. „Óïðàâëåíèå. Èêîíîìèêà. Òóðèçúì“ – Ñáîðíèê ñ äîêëàäè îò XX Ìåæäóíàðîäíà íàó÷íà êîíôåðåíöèÿ íà ÌÂÁÓ ÈÍÒÅËÈÃÅÍÒÍÎ ÁÚÄÅÙÅ. ÈÇÊÓÑÒÂÅÍÈßÒ ÈÍÒÅËÅÊÒ Â ÎÁÐÀÇÎÂÀÍÈÅÒÎ, ÈÊÎÍÎÌÈÊÀÒÀ, ÁÈÇÍÅÑÀ È ÓÏÐÀÂËÅÍÈÅÒÎ 16-17.05. 2025. Ñîôèÿ. IBS PRESS. ñ.285-296. ISSN: 3033-2893. https://ibsedu.bg/wp-content/uploads/2026/01/proceedings_2025_full-285-296.pdf |
19.01.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Äîêëàäè
| Yaneva, R. (2025). FROM DATA TO EMPATHY: HOW AI ANALYZES AND DRIVES CONSUMER EMPATHY. „Óïðàâëåíèå. Èêîíîìèêà. Òóðèçúì“ – Ñáîðíèê ñ äîêëàäè îò XX Ìåæäóíàðîäíà íàó÷íà êîíôåðåíöèÿ íà ÌÂÁÓ ÈÍÒÅËÈÃÅÍÒÍÎ ÁÚÄÅÙÅ. ÈÇÊÓÑÒÂÅÍÈßÒ ÈÍÒÅËÅÊÒ Â ÎÁÐÀÇÎÂÀÍÈÅÒÎ, ÈÊÎÍÎÌÈÊÀÒÀ, ÁÈÇÍÅÑÀ È ÓÏÐÀÂËÅÍÈÅÒÎ 16-17.05. 2025. Ñîôèÿ. IBS PRESS. ñ.285-296. ISSN: 3033-2893. https://ibsedu.bg/wp-content/uploads/2026/01/proceedings_2025_full-285-296.pdf |
19.01.2026 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð. (2023). ÏÐÈËÎÆÅÍÈÅ ÍÀ SOR ÌÎÄÅËÀ ÇÀ ÏÎÒÐÅÁÈÒÅËÑÊÎ ÏÎÂÅÄÅÍÈÅ ÇÀ ÌÎÄÅËÈÐÀÍÅ ÍÀ ÌÀÐÊÅÒÈÍÃÎÂÈÒÅ ÊÎÌÓÍÈÊÀÖÈÈ, ÍÀÑÎ×ÅÍÈ ÊÚÌ ÏÐÅÆÈÂßÂÀÍÈß, CONFERENCE PROCEEDINGS SUSTAINABLE DEVELOPMEN. CIRCULAR ECONOMY, CRITICAL INFRASTRUCTURES, GREEN TRANSITION, XVIII Ìåæäóíàðîäíà íàó÷íà êîíôåðåíöèÿ, ÌÂÁÓ, ãð. Ñîôèÿ Èçä. ÌÂÁÓ, 2023, ISBN 978-619-7610-18. https://ibsedu.bg/wp-content/uploads/2023/12/yaneva-412-427.pdf |
03.09.2025 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð. Ñúâðåìåííè ìàðêåòèíã ïîäõîäè è ïðèìåðè çà ïîñòèãàíå íà óñòîé÷èâî ðàçâèòèå, Íàó÷íà êîíôåðåíöèÿ ñ ìåæäóíàðîäíî ó÷àñòèå „Èêîíîìè÷åñêè íàóêè è óñòîé÷èâî îáðàçîâàíèå“ 2024, Ñáîðíèê íàó÷íè òðóäîâå, (2024) ñòð. 34-45, ISBN 978-619-201-794-1 (online) http://fmi.shu.bg/skin/pfiles/esse_2024_conference_proceedings_compressed.pdf
|
03.09.2025 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Öèòèðàíèÿ
| ßíåâà, Ð., (2021). Ñèñòåìè çà åôåêòèâíîñò íà ìàðêåòèíãîâàòà äåéíîñò â äèãèòàëíà ñðåäà, Ñáîðíèê îò Ìåæäóíàðîäíà íàó÷íî-ïðàêòè÷åñêà êîíôåðåíöèÿ „Óñòîé÷èâî ðàçâèòèå è ñîöèàëíîèêîíîìè÷åñêà êîõåçèÿ ïðåç XXI âåê – òåíäåíöèè è ïðåäèçâèêàòåëñòâà“. òîì 2. ÀÈ Öåíîâ. Ñâèùîâ. ñ.385-392.
Öèòèðàíà â:
Ñòîÿíîâà, Ð. (2022). Ïîêàçàòåëè çà åôåêòèâíîñò íà äèãèòàëíè ìàðêåòèíãîâè ñòðàòåãèè â óñëîâèÿòà íà êðèçà. Ìåæäóíàðîäíà íàó÷íà êîíôåðåíöèÿ „Èêîíîìè÷åñêè íàóêè è óñòîé÷èâî îáðàçîâàíèå“. 8-9 àïðèë 2022 ã. ñ.99-105. ISBN 978-619-201-649-4
Ëèíê êúì ñáîðíèêà: http://info.fmi.shu-bg.net/skin/pfiles/esse_2022_conference_proceedings_compressed.pdf
|
15.12.2024 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Öèòèðàíèÿ
| ßíåâà, Ð. Ñèñòåìè çà åôåêòèâíîñò íà ìàðêåòèíãîâàòà äåéíîñò â äèãèòàëíà ñðåäà, Óñòîé÷èâî ðàçâèòèå è ñîöèàëíî-èêîíîìè÷åñêà êîõåçèÿ ïðåç XXI âåê - òåíäåíöèè è ïðåäèçâèêàòåëñòâà : Ìåæäóíàðîäíà íàó÷íî-ïðàêòè÷åñêà êîíôåðåíöèÿ, Ñâèùîâ, 8-9 íîåìâðè 2021 ã, Ïîñâåòåíà íà 85 ãîäèíè îò ñúçäàâàíåòî íà Ñòîïàíñêà àêàäåìèÿ \"Äèìèòúð À. Öåíîâ\" : Ò. 2. - Ñâèùîâ : ÀÈ Öåíîâ, (2021), ñ. 385-392. ISBN 978-954-23-2005-0.
Öèòèðàíà â:
Ñòîÿíîâà, Ò. ÐÎËßÒÀ ÍÀ ÈÇÊÓÑÒÂÅÍÈß ÈÍÒÅËÅÊÒ Â ÒÐÀÍÑÔÎÐÌÀÖÈßÒÀ ÍÀ ÌÀÐÊÅÒÈÍÃÀ, MATTEX 2024, CONFERENCE PROCEEDINGS, v. 1, pp. 117 – 123, http://fmi.shu.bg/skin/pfiles/3_4_stoyanova.pdf |
15.12.2024 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Öèòèðàíèÿ
| ßíåâà, Ð. (2022). Ìîäåë çà îöåíêà íà äèãèòàëíàòà ìàðêåòèíãîâà àêòèâíîñò. Áàçèðàí íà äâà ìàðêåòèíãîâè ïîäõîäà - èíáàóíä ìàðêåòèíã è ìàðêåòèíã íà âçàèìîâðúçêèòå, ÓÈ ØÓ „Åïèñêîï Êîíñòàíòèí Ïðåñëàâñêè“, Øóìåí, (2022), ISBN 978-619-201-684-5. Öèòèðàíà â: Ñòîÿíîâà, Ò. ÐÎËßÒÀ ÍÀ ÈÇÊÓÑÒÂÅÍÈß ÈÍÒÅËÅÊÒ Â ÒÐÀÍÑÔÎÐÌÀÖÈßÒÀ ÍÀ ÌÀÐÊÅÒÈÍÃÀ, MATTEX 2024, CONFERENCE PROCEEDINGS, v. 1, pp. 117 – 123, http://fmi.shu.bg/skin/pfiles/3_4_stoyanova.pdf |
15.12.2024 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| Èëèåâ, Ì., Æåëåçîâ, Ñ., ßíåâà, Ð. Ðàçðàáîòâàíå íà ìîáèëíî ïðèëîæåíèå çà ðàçïðåäåëÿíå íà çàäà÷è, MATTEX 2024, Conference proceedings, v.1, pp. 131 – 138, https://doi.org/10.46687/PWDZ1364, http://fmi.shu.bg/skin/pfiles/3_6_iliev_zhelezov_yaneva.pdf |
15.12.2024 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð. Îò ïðîäóêòà êúì ïðåæèâÿâàíèÿòà - êëþ÷ êúì ñúçäàâàíå íà åìîöèîíàëíà âðúçêà è ñúïðè÷àñòíîñò, MATTEX 2024, Conference proceedings, v.1, pp. 175 – 184, https://doi.org/10.46687/WWAU4515, http://fmi.shu.bg/skin/pfiles/4_2_yaneva.pdf
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15.12.2024 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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Äðóãè
| Öèòèðàíèÿ
| Yaneva, R. (2020).ONLINE MARKETING MODEL FOR EVALUATING THE EFFECTIVENESS OF COMPANIES\'RELATIONSHIPS WITH END CUSTOMERS. UTMS Journal of Economics, 11 (1).
Öèòèðàíà â:
Castillo Jauregui, K.,& Diaz Alcantara, R.S. (2018). Inbound marketing en la empress Multimedia Tecnologica SAC, Lima.
https://repositorio.ucv.edu.pe/bitstream/handle/20.500.12692/70953/Castillo_JK-Diaz_ARS-SD.pdf?sequence=1&isAllowed=y |
08.11.2023 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Öèòèðàíèÿ
| ßíåâà, Ð., (2021). Ñèñòåìè çà åôåêòèâíîñò íà ìàðêåòèíãîâàòà äåéíîñò â äèãèòàëíà ñðåäà, Ñáîðíèê îò Ìåæäóíàðîäíà íàó÷íî-ïðàêòè÷åñêà êîíôåðåíöèÿ „Óñòîé÷èâî ðàçâèòèå è îöèàëíîèêîíîìè÷åñêà êîõåçèÿ ïðåç XXI âåê – òåíäåíöèè è ïðåäèçâèêàòåëñòâà“. òîì 2. ÀÈ Öåíîâ. Ñâèùîâ. ñ.385-392.
Öèòèðàíà â:
Ãåîðãèåâà, Æ. (2022). Ñúâðåìåííè ìåòîäè íà êîìóíèêàöèÿ â óñëîâèÿòà íà åëåêòðîííî îáó÷åíèå, Ìåæäóíàðîäíà íàó÷íà êîíôåðåíöèÿ „Èêîíîìè÷åñêè íàóêè è óñòîé÷èâî îáðàçîâàíèå“. 8-9 àïðèë 2022 ã. ñ.157-163. ISBN 978-619-201-649-4
Ëèíê êúì ñáîðíèêà: http://info.fmi.shu-bg.net/skin/pfiles/esse_2022_conference_proceedings_compressed.pdf |
08.11.2023 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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Äðóãè
| Äèñåðòàöèè
| ÄÈÃÈÒÀËÍÈ ÌÀÐÊÅÒÈÍÃÎÂÈ ÑÒÐÀÒÅÃÈÈ ÏÐÈ ÂÇÀÈÌÎÂÐÚÇÊÈÒÅ ÍÀ ÁÈÇÍÅÑ ÎÐÃÀÍÈÇÀÖÈÈÒÅ, çàùèòåíà íà 15.06.2022ã. â ÌÂÁÓ ãð.Áîòåâãðàä
https://ras.nacid.bg/api/reg/FilesStorage?key=feae40fb-b094-4f58-8084-4a581a43ed03&mimeType=application/pdf&fileName=Disertatziya_RYaneva.pdf&dbId=1 |
08.11.2023 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Ñòàòèè
| Yaneva, R. (2023). RELATIONSHIP BETWEEN THE SOCIAL-ETHICAL CONCEPT OF MARKETING AND THE WELL-BEING OF BUSINESS ORGANIZATIONS. Eastern Academic Journal, 2, 11-20. [https://www.e-acadjournal.org/pdf/article-23-2-2.pdf].ISSN: 2367-7384 |
06.11.2023 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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Äðóãè
| Êíèãè
| ßíåâà, Ð., ÌÎÄÅË ÇÀ ÎÖÅÍÊÀ ÍÀ ÄÈÃÈÒÀËÍÀÒÀ ÌÀÐÊÅÒÈÍÃÎÂÀ ÀÊÒÈÂÍÎÑÒ, ÁÀÇÈÐÀÍ ÍÀ ÄÂÀ ÌÀÐÊÅÒÈÍÃÎÂÈ ÏÎÄÕÎÄÀ - ÈÍÁÀÓÍÄ ÌÀÐÊÅÒÈÍÃ È ÌÀÐÊÅÒÈÍÃ ÍÀ ÂÇÀÈÌÎÂÐÚÇÊÈÒÅ, Óíèâåðñèòåòñêî èçäàòåëñòâî „Åïèñêîï Êîíñòàíòèí Ïðåñëàâñêè“, Øóìåí, 2022, ISBN 978-619-201-684-5
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17.02.2023 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Äîêëàäè
| ßíåâà, Ð. Äîâåðèåòî – åâîëþöèîíåí ôàêòîð â ðàçâèòèåòî íà ìàðêåòèíã íà âçàèìîâðúçêèòå, Ìåæäóíàðîäíà íàó÷íà êîíôåðåíöèÿ „Èêîíîìè÷åñêè íàóêè è óñòîé÷èâî îáðàçîâàíèå“, 8-9 àïðèë 2022 ã. , 56-64ñòð. ISBN 978-619-201-649-4,
http://info.fmi.shu-bg.net/skin/pfiles/esse_2022_conference_proceedings_compressed.pdf |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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Äðóãè
| Ñòàòèè
| ßíåâà, Ð., Òåíäåíöèè â èçìåðâàíå óñïåõà íà îíëàéí êîìóíèêàöèèòå, ñáîðíèê íà XIV Ìåæäóíàðîäíà íàó÷íà êîíôåðåíöèÿ, ÐÀÇÂÈÒÈÅ ÍÀ ÂÈÑØÈÒÅ Ó×ÈËÈÙÀ  ÊÎÍÒÅÊÑÒÀ ÍÀ ÅÂÐÎÏÅÉÑÊÈÒÅ ÈÇÈÑÊÂÀÍÈß ÇÀ ÊÀ×ÅÑÒÂÎ ÍÀ ÎÁÐÀÇÎÂÀÒÅËÍÈÒÅ ÓÑËÓÃÈ, Ìåæäóíàðîäíî âèñøå áèçíåñ ó÷èëèùå, Áîòåâãðàä, 2017, ISBN 978-954-9432-75-1 (CD), ñ.231, ëèíê íà ñúäúðæàíèåòî íà ñáîðíèêà https://ibsedu.bg/media/Conference/2017/Arhiv/2017_ibs_conf_book_section_table_of_contents.pdf |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Ñòàòèè
| Äèìèòðîâà, Ò., Íèêîëîâà, Ä., ßíåâà, Ð., Àêòóàëíè ïðîáëåìè íà êîðïîðàòèâíàòà ñîöèàëíà îòãîâîðíîñò, Ñáîðíèê íàó÷íè òðóäîâå ÌÀÒÒÅÕ 2018, ÓÈ \"Åïèñêîï Êîíñòàíòèí Ïðåñëàâñêè\", Øóìåí, 2018, ISSN 1314-3921, ñòð. 329-337, http://info.fmi.shu-bg.net/skin/pfiles/329_335_im-mattex-model_bg_tr.dimitrova.pdf
Ëèíê íà ñáîðíèêà http://info.fmi.shu-bg.net/pages.php?p_id=67 |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð., Ñòàí÷åâ, Ò., Îíëàéí ìàðêåòèíã íà ôèðìà Òåëåïîë ÅÎÎÄ, áàçèðàí íà AIDA ìîäåë çà êîìóíèêàöèÿ, Ñáîðíèê íàó÷íè òðóäîâå ÌÀÒÒÅÕ 2018, ÓÈ \"Åïèñêîï Êîíñòàíòèí Ïðåñëàâñêè\", Øóìåí, 2018, ISSN 1314-3921, ñòð. 313 - 321, http://info.fmi.shu-bg.net/skin/pfiles/313_320_im-mattex_2018_r.yaneva_trifon_stanchev.pdf
Ëèíê íà ñáîðíèêà http://info.fmi.shu-bg.net/pages.php?p_id=67 |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 íàó÷íî ñïèñàíèå
| Ñòàòèè
| Yaneva, R., Digital strategies for marketing relationships with customers, European Journal of Marketing and Economics, January-April. 2018, Volume 1, Issue 1,ISSN 2601-8659 (Print) ISSN 2601-8667 (Online), p. 63 , https://revistia.org/files/articles/ejme_v5_i2_22/Yaneva.pdf |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð., Áàëòîâà, Ñ. ÀÏÐÎÁÈÐÀÍÅ ÍÀ ÌÎÄÅË ÇÀ ÄÈÃÈÒÀËÍÈ ÌÀÐÊÅÒÈÍÃÎÂÈ ÑÒÐÀÒÅÃÈÈ ÏÐÈ ÂÇÀÈÌÎÂÐÚÇÊÈÒÅ ÍÀ ÁÈÇÍÅÑ ÎÐÃÀÍÈÇÀÖÈÈÒÅ ×ÐÅÇ ÊÀÇÓÑÅÍ ÌÅÒÎÄ. ×ÀÑÒ 2: ÀÏÐÎÁÈÐÀÍÅ ÍÀ ÌÎÄÅË, Ñåäåìíàäåñåòà ìåæäóíàðîäíà íàó÷íà êîíôåðåíöèÿ, Öèôðîâàòà òðàíñôîðìàöèÿ – áèçíåñ, îáðàçîâàíèå, íàóêà, 27 íîåìâðè 2020 ã., ñòð. 131-146, ISBN 978-954-9432-98-5, https://ibsedu.bg/media/Conference/2020/ |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Ñòàòèè
| Áàëòîâà, Ñ., ßíåâà, Ð. ÀÏÐÎÁÈÐÀÍÅ ÍÀ ÌÎÄÅË ÇÀ ÄÈÃÈÒÀËÍÈ ÌÀÐÊÅÒÈÍÃÎÂÈ ÑÒÐÀÒÅÃÈÈ ÏÐÈ ÂÇÀÈÌÎÂÐÚÇÊÈÒÅ ÍÀ ÁÈÇÍÅÑ ÎÐÃÀÍÈÇÀÖÈÈÒÅ ×ÐÅÇ ÊÀÇÓÑÅÍ ÌÅÒÎÄ. ×ÀÑÒ 1, Ñåäåìíàäåñåòà ìåæäóíàðîäíà íàó÷íà êîíôåðåíöèÿ, Öèôðîâàòà òðàíñôîðìàöèÿ – áèçíåñ, îáðàçîâàíèå, íàóêà, 27 íîåìâðè 2020 ã., ñòð. 114-130 , ISBN 978-954-9432-98-5, https://ibsedu.bg/media/Conference/2020/ |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð. Ñèñòåìè çà åôåêòèâíîñò íà ìàðêåòèíãîâàòà äåéíîñò â äèãèòàëíà ñðåäà, Ìåæäóíàðîäíà íàó÷íî-ïðàêòè÷åñêà êîíôåðåíöèÿ \\\"Óñòîé÷èâî ðàçâèòèå è ñîöèàëíî-èêîíîìè÷åñêà êîõåçèÿ ïðåç XXI âåê - òåíäåíöèè è ïðåäèçâèêàòåëñòâà, Ñâèùîâ, 08.11.-09.11.2021. ISBN 978-954-23-2005-0, https://dlib.uni-svishtov.bg/bitstream/handle/10610/4505/Tom2.pdf?sequence=2&isAllowed=y |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð.Ïîëçè è ïðåäèçâèêàòåëñòâà îò êëàñèôèêàöèÿòà è êàòåãîðèçàöèÿòà íà âõîäÿùèòå ïîêàçàòåëè çà åôåêòèâíîñò íà ìàðêåòèíãà, Èêîíîìè÷åñêà íàóêà, îáðàçîâàíèå è ðåàëíà èêîíîìèêà: Ðàçâèòèå è âçàèìîäåéñòâèÿ â äèãèòàëíàòà åðà, Èçäàòåëñòâî Íàóêà è èêîíîìèêà Âàðíà, 2020, ñòð.543-554, ISBN 978-954-21-1037-8, https://ue-varna.bg/uploads/filemanager/303/publishing-complex/2020/Economic_science_education_real_economy_T1_2020.pdf |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
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 íàó÷íî ñïèñàíèå
| Ñòàòèè
| Yaneva, R. Online Marketing Model for Evaluating the Effectiveness of Companies Relationships whit End Customers. UTMS Journal of Economics 11(1): 93–107. Print ISSN: 1857-6974 ,Electronic ISSN: 1857-6982
https://utmsjoe.mk/files/Vol.11.No.1/UTMSJOE-2020-1101-9.ONLINE_MARKETING_MODEL_FOR_EVALUATING_THE_EFFECTIVENESS_OF_COMPANIES_RELATIONSHIPS_WITH_END_CUSTOMERS.pdf |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð. ,Ñòðàòåãè÷åñêî ìàðêåòèíãîâî ïëàíèðàíå â îíëàéí ñðåäà, ÌÀÒÒÅÕ 2016, ISSN: 1314-3921 http://info.fmi.shu-bg.net/skin/pfiles/mattex-vol-1-2016-376-382.pdf |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð. Ñðàâíèòåëåí òåîðåòè÷åí àíàëèç íà êîíöåïòóàëíàòà îñíîâà íà ìàðêåòèíã íà âçàèìîâðúçêèòå, Ñáîðíèê íàó÷íè òðóäîâå ÌÀÒÒÅÕ 2020, ÓÈ “Åïèñêîï Êîíñòàíòèí Ïðåñëàâñêè“, Øóìåí, 2020, ISSN 1311-834X, http://info.fmi.shu-bg.net/skin/pfiles/131_141_marketing-realtionship-r.yaneva.pdf
Ëèíê íà ñáîðíèêà http://ftn.shu.bg/scientific_forums/conferences/matteh/%D0%9C%D0%90%D0%A2%D0%A2%D0%95%D0%A5-2020.pdf |
13.11.2022 |
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Ãë. àñ. ä-ð Ðàëèöà Âúë÷åâà ßíåâà
|
 ñáîðíèê
| Ñòàòèè
| ßíåâà, Ð. Èíáàóíä ìàðêåòèíã çà âçàèìîâðúçêà ñ êëèåíòè, Ñáîðíèê íàó÷íè òðóäîâå ÌÀÒÒÅÕ 2020, ÓÈ “Åïèñêîï Êîíñòàíòèí Ïðåñëàâñêè“, Øóìåí, 2020, ISSN: 1314-3921, http://info.fmi.shu-bg.net/skin/pfiles/171_179inbound_marketing_for_cust.realtionship_r.pdf
Ëèíê íà ñáîðíèêà http://ftn.shu.bg/scientific_forums/conferences/matteh/%D0%9C%D0%90%D0%A2%D0%A2%D0%95%D0%A5-2020.pdf |
13.11.2022 |
